Hockey World Blog

Bauer Hockey Files for Bankruptcy

Bauer Logo

Performance Sports Group, owners of the Bauer Hockey brand, as well as the recently acquired Easton Hockey brand, have officially filed for bankruptcy today.

Speculation of the hockey equipment manufacturer’s impending bankruptcy took place all weekend, with Reuters first sharing the news that PSG was preparing to file last Friday.

According to a fresh report from Reuters today, Performance Sports Group filed for bankruptcy protection in both the United States and Canada in order to “facilitate a restructuring and sale of almost all of its assets.”

The article also indicates that PSG will auction off their assets, but also noted that they “already had a deal to sell nearly all of them for $575 million to an investor group led by Sagard Capital, its biggest shareholder, and Fairfax Financial Holdings Ltd. This will come in as the leading offer if the assets are to head to auction.

Performance Sports Group CEO Harlan Kent released a statement today in which he said “The agreement we have reached with Sagard Capital and Fairfax Financial is a testament to their confidence in the future of our business and all of our great brands. We believe that pursuing a sale through a court-supervised restructuring process represents the best path forward for our customers, vendors, retail and business partners, employees and other stakeholders.”

The shocking news might spell trouble for Bauer athletes on endorsement deals such as Patrick Kane, Alexander Ovechkin, and rookie sensation Auston Matthews. As part of the bankruptcy, the endorsement deals for these Bauer athletes may be canceled.

According to a recent TSN article, Ovechkin, Kane, and Jonathan Toews are each paid between $300,000 and $500,000 per year for their contracts with Bauer. Matthews, on the other hand, has a contract closer to $200,000 per year.

2 Comments

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.