The Arizona Lottery’s Buck Bash is back. What exactly is that you wonder? One of the best promotional efforts that any hockey fan would love for their local team.
The Buck Bash is a promotional effort by the Phoenix Coyotes to generate ticket sales and ultimately, fans. The press release reads as follows:
GLENDALE, ARIZONA — The Phoenix Coyotes announced today that due to popular demand, the team is bringing back the Buck Bash! The Buck Bash, presented by Arizona Lottery, officially returns on Saturday, November 5th when the Coyotes host the Edmonton Oilers at 7:00 p.m. All fans in attendance at Jobing.com Arena will enjoy $1 beer, sodas and hot dogs throughout the game.
Yep, that’s right; a hockey game, hot dogs and tons of beer. I don’t know about you, but that is a pretty darn good promotion. Hopefully they bring back the Snuggies from last year too.
The Coyotes have had their struggles over the last couple of years in trying to attract fans despite having a winning team. Still, I believe this promotion is an envy of any hockey fan. As a Red Wing fan, one that does go to some games throughout the season, it is frustrating watching a game in a run down arena and having to pay $7 for a beer that should cost half of the price. So, in conclusion, Phoenix fans better cherish a promotion like this because most NHL clubs don’t offer such great things.
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