CCM is marketing the CCM U+ Crazy Light skate with none other than Washington Capital’s Alex Ovechkin. Some of the most effective commercials are those that are off the wall, like Betty White for Snickers. I believe CCM has done their job in bridging the gap between weird and just plain crazy. Check it out and also check out Matt’s review of the CCM U+ Crazy Light Skate, as well as the CCM Vector U+ Crazy Light Grip Stick review by EB.
Just saw this commercial while watching Canucks-Panthers…. it was pretty funny!