Hockey World Blog

True Hockey and Kelowna Rockets Announce Multi-Year Partnership

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Hockey equipment manufacturer True Hockey and the Kelowna Rockets of the Western Hockey League (WHL) have announced that they have entered into a multi-year partnership.

As part of the partnership, True Hockey will be the official stick and skate supplier of the Kelowna Rockets organization, as well as the official apparel supplier. Beyond equipment and apparel, True Hockey will also be involved in various in-game fan experience events and community player engagement opportunities.

“Our focus at TRUE Hockey is to supply players with the best performing products,” Steve Sutherland, General Manager of TRUE Hockey. “Our partnership with the Kelowna Rockets is an opportunity to support player’s development with TRUE’s elite performance products including skates and sticks. We are excited about our new relationship with the Rockets and look forward to working with this great franchise for years to come.”

“We’re excited to welcome TRUE Hockey to our corporate partner family,” said Bruce Hamilton, President and General Manager of the Kelowna Rockets. “Together we share a common vision of growing and celebrating the sport and we very much look forward to a long and mutually beneficial relationship.”

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